Moving Forward

1) Share Your Website

One of the best things you can do after launch is start driving traffic to your site. This helps search engines discover and index it, while also getting it in front of your audience. Here are a few simple ways to start:

• Email Newsletter - Let your audience know your new site is live, what they can expect from it and how it can help their business or add value to them. Mailchimp is what I use and highly recommend.
• Social Media - Share it to your network of friends, family or coworkers to get the word out and encourage them to do the same. You'll be surprised how far one post can go when it's shared and liked.
• Word of Mouth - Talk about it! Early feedback and visibility go a long way. If you're as excited as we are when your site launches, tell those around you! Get their opinion and see what they think about your new online presence. That's valuable feedback that may come in handy when considering changes and additions to the site moving forward.

2) Ask for Reviews

Reviews help build trust and are often one of the first things people look at when discovering a business online. For businesses being googled and found online, a user will look at reviews almost immediately. There are many different ways and platforms on ways to get reviews, but here are some we recommend:

• Google Review - These are especially valuable for search visibility as google reviews are generally what will pop up when somebody finds your site with an internet search. You can either have your customers google your business, then leave a review OR you can use this site to generate a direct link: https://supple.com.au/tools/google-review-link-generator
• Facebook Reviews - FB reviews are also great and are now a more reputable spot for customer reviews. Don't be afraid to ask for your customers to leave a review on your Facebook page and have them share it. Or get their permission for you to share it.
• Testimonials for Website - after your website is live, we recommend gathering as many testimonials as possible to post on the website. Even if you don't currently have any on the site, if you can gather 5-10 good, personalized reviews (usually gathered via email or off of google or Facebook) we can eventually set up a testimonials page. Users will often look for reviews ON the site as well as on other outlets before making a purchase, calling or emailing. I recommend putting the best one's on the site 🙂

3) Keep Your Site Updated

Keeping your website current helps it stay relevant, useful, and engaging for your audience, particularly if you have a site with repeat or recurring visitors. Here are some suggestions:

• Change Out Images - we recommend changing out or updating images 1-3 times a year. If your website has a main image right when you open the front page, it's important to keep that fresh and new. For the user, it looks like you're taking the time to update your site and therefore making it more valuable for them.
• Colors/Layout - if your site has been sitting for more than a year or so, it's strongly recommended that you do something to spice it up. Whether it's making some cosmetic changes to the action colors or menu bar, or even just adjusting or adding some new graphics/images. Keeping your site fresh is a great way to keep people coming back.
• Keep Key Info. Updated - if information, staff, hours or services change for your business, be sure to change the website too! There's nothing worse than having wrong information on a website. Or have a staff member's picture on the page who doesn't work there anymore. Keep your website updated and streamlined to your business.

4) Add New Content

Websites perform best when they’re actively maintained and growing.

A website is viewed by google as being "alive" or "dead." An "alive" site is driving traffic, getting new and existing users, being updated, posting new blogs and content. If your site is "dead" (not being managed, updated or taken care of) it can impact your SEO ranking dramatically. Here's some options on how to build your website content:

• Blog posts - Helpful, relevant content can improve visibility and bring in new visitor - websites with blogs generally drive 30-40% more traffic to their sites than their competitors. Google will often pick up blog posts before picking up major website pages. If you can contribute good, lasting content that is well thought out and valuable to your customers, you will drive more traffic. Don't be afraid to use social media and use your network to get the word out. It's worth having someone maintain a solid website blog to drive your traffic and grow your online presence.
• New Pages - it's generally good practice to not only update your images and graphics, but also your content! If you have more services to add to your site, do it! Google LOVES seeing that a site is being built on to. You can also repeat the steps above by reposting your site to your social media outlets and saying that you have updated images, content, new blog post, etc.
• Updated Content - if things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show google that your site is being worked on and is "alive!"

5) Protect Your Website

Like anything else, your website performs best with consistent care.

Without ongoing maintenance, sites can become outdated, slower, and more vulnerable to issues over time. Over 50% of all web traffic is currently spammers, bots, malware and hackers. Having consistent care in place helps avoid those problems and keeps everything running smoothly.

Regular updates, backups, and monitoring help keep everything running smoothly and securely over time. If you’d prefer to have this handled for you, I offer a maintenance plan that covers all of this along with ongoing support whenever you need it.